A campaign that inspired people to think about things they already owned before buying new stuff. It also featured tips on how to take care of, repair, up-cycle and donate unused things.
Client: IKEA
Advertising Agency: Must Be Loud, Warsaw, Poland
Creative Director: Mateusz Ksiazek
Strategy Director: Marta Samsonov
Art Directors: Urban Godlewski, Jacek Dyga
Photographer: Marta Wiktoria Słyz
Additional credits: Maciek Walachowski, Ola Szempruch, 422Post, Glosno
Client: Agata Czachorska, Gustaw Jakubowski
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