Couples tend to argue and argue when shopping at IKEA.
Miami Ad School promotes IKEA products with things that couples will do after a fight. So the prints suggest that after a fight it will be possible to fall asleep on a comfortable sofa, break a couple of designer plates, makeup in a comfortable bed, hide in an armchair behind a newspaper or cry into a new pillow.
Advertising School: Miami Ad School, Berlin, Germany
Copywriter: Shlomo Genchin