IKEA "Fighting is Inevitable" by Miami Ad School

Couples tend to argue and argue when shopping at IKEA.

Miami Ad School promotes IKEA products with things that couples will do after a fight. So the prints suggest that after a fight it will be possible to fall asleep on a comfortable sofa, break a couple of designer plates, makeup in a comfortable bed, hide in an armchair behind a newspaper or cry into a new pillow.

Advertising School: Miami Ad School, Berlin, Germany

Copywriter: Shlomo Genchin