the five stages of a marathon

Berlin Marathon ads
Berlin Marathon
Berlin Marathon ads
Berlin Marathon
Berlin Marathon ads
Berlin Marathon
Berlin Marathon ads
Berlin Marathon
Berlin Marathon ads
Berlin Marathon

At the Berlin Marathon 2012 adidas built 5 custom built stages that gave the audience and 40.000 participants of the marathon the chance to literally look inside a marathon runner. Each stage expressed the physical and mental condition of a marathon runner at a particular spot along the track with an unexpected and entertaining artistic interpretation.

Advertising Agency: Heimat, Berlin, Germany

Country
Germany
Media
Print

Category

Brand

Ad Agency
Heimat
By adRuby, 3 December, 2012

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