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  3. Cris against Cancer: 2.400 Seats to fight cancer

Cris against Cancer: 2.400 Seats to fight cancer

In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened.

Client: Cris against Cancer

Advertising Agency: Grey, Madrid, Spain

General Creative Director: Antonio Montero / Executive Creative Director: Enric Nel-lo
Creative Directors: María Salomón, Javier Monserrat / Art Directors: María Salomón, Ignacio Capelo, Jesús Martinez, Javier Maestro / Copywriters: Nuño Martín, Álvaro Montes / Photographer & Film: Attic Films

Category

  • Public interest
Ad Agency
Grey

Brand

  • Cris against Cancer
Media
Ambient
Country
Spain
By adRuby, 22 April, 2013
  • Add new comment
  • 407 views

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