Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.
Advertising Agency: Optimist Creative, Tallinn, Estonia
Client: Eesti Haigekassa
Creative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Photographer: Ken Oja
Additional Credits: Matz Topkin, Rein Pärn, Jakob Rosin
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