Prima Fiat

The critics thought it was innovator.
The specialists thought it was different.
Who bought it, are bragging about it.

A little more innovation and the users manual would have to come in the trunk.

Advertising Agency: 9mm, Florianópolis, Brazil

Creative Director: Alexandre Guedes / Art Director: Ramiro Pimentel / Copywriter: Anderson Nascimento / Illustrator: Ramiro Pimentel