Scotch & Soda: "Whatever, Weather!"

Creative Directors / Art Directors: Fleur van Maarschalkerwaart, Bas Manders
Photographer: Bart Oomes
Concept / Animation: Studio Ultradeluxe

Whatever, Weather.

The interactive wintercoat campaign for Scotch & Soda is live connected to the local weather. On digital outdoor billboards wintercoats are shown linked to the local weather in that area. For example; a raincoat is featured on a rainy day or a wind jacket is shown on a windy day in that area. The digital outdoor campaign was launched in Germany.

Also the ‘scrollytelling’ website is local weather based. Featuring wintercoats linked to the weather. The campaign is supported by social media animated gifs, newsletters and instore rolls, all featuring the wintercoat linked to the local weather. Whatever, Weather campaign is rolled out in every country of Scotch & Soda.

Category

Ad Agency
Other

Brand

Media
Outdoor
Country
Netherlands
By adRuby, 24 February, 2018

Similar content

Nike "Space Hippie" Sneakers made from trash

We are in the recycling era and the Nike brand has understood this.

LaCroix

Inside the "Make the Moment Yours" Campaign: LaCroix’s Bold Move

When you think of a product that’s reached beyond its category to become part of a lifestyle, LaCroix might not immed

Pepe Jeans print ads

Pepe Jeans: celebrate the 40th anniversary

Worldwide campaign for Pepe Jeans to celebrate the 40th anniversary of the brand's creation in Londo

Vogue: a Completely Normal Life

Now that she's a mother of a two-year-old, the "Foxcatcher" actress who once made tabloid headlines has gone complete

Nike "Ideal ground to boost ambitions"

Nike "Ideal ground to boost ambitions"

The idea was that Nike has all kinds of shoes that satisfy all sorts of sports and that makes it the most suitable op

Kate Spade: #MissAdventure

Production Company: Caviar
Executive Producer: Gelya Robb
Director: Mari Heller

Givenchy "L'Interdit"

Unveiling the new L’Interdit fragrance campaign video by Todd Haynes starring Rooney Mara.

Givenchy "The New Gentleman"

Credits: Production Company: Hey Wonderful

Victoria's Secret: Let The Real Games Begin

Victoria’s Secret has debuted its supermodel-filled Super Bowl commercial.

Adidas "Infinite Play"

Trade Adidas gear in. Don’t throw it out. Get rewarded and together we keep it out of waste.

Diesel ads

Diesel: Flop wise

Advertising Agency: Miami Ad School, Miami, USA

Mozambique Fashion Week ads

Find yourself Fashion Week

Your relationship with fashion might be serious, but it doesn't mean you have to live with the same closet forever.

Miguel Giannini ads

Miguel Giannini Glasses: the best part of your cv is your photo

Product: Miguel Giannini Glasses

Advertising Agency: Publicis, Sao Paulo, Brazil

Diesel

Diesel: Only the brave

Advertising Agency: Imaginarte, Alicante, Spain

Nike: Together - LeBron James

This time it's bigger than basketball.

Advertising Agency: Wieden+Kennedy, Portland, USA

Diesel: Denim

Diesel: Denim

Advertising Agency: Spring Studios, New York, USA

Adidas "747 Warehouse St." by Kamp Grizzly

Client: Adidas

Advertising Agency: Kamp Grizzly, USA

Adidas & Foot Locker "Cities Made To Create"

84.Paris launches "Cities Made To Create" to promote CHILE 20, the exclusive Adidas original

Cartier and Publicis Luxe

The end of the year is being celebrated with a dreamlike adventure by Cartier

The Maison Cartier and Publicis Luxe have created a dreamlike adventure to celebrate the end of the year.

Jeep Renegade: Beautiful Lands

From the streets of New York City to the outback of Australia, follow the Jeep Renegade as we explor