Autism Forum Switzerland "Matryoshkas"

Brief:

Autism Forum Switzerland's main goal is to sensitize the population to the special characteristics of people with Autism Spectrum Disorder (ASD). And to awaken a better understanding for them.

Solution:

The individual manifestations of autism are diverse. But what all people with autism have in common are handicaps in their social behavior. They withdraw into themselves and have great difficulties getting in touch with the outside world. This is illustrated by "Matryoshkas", which are not painted on the outside as usual, but on the inside - with a lot of love for fine detail.

Advertising Agency: Ruf Lanz, Zurich, Switzerland

Producer: Katrin Lohmann
Production: Visualeyes International
Photography: Carioca Studio
Illustration: Carioca Studio
Account Executive: Miro Poffa
Copywriter: Markus Ruf
Art Direction: Isabelle Hauser, Mario Moosbrugger
creative direction: Danielle Lanz, Markus Ruf