Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. La Parole Aux Sourds
  3. La Parole Aux Sourds: "Unsilenced" by BETC

La Parole Aux Sourds: "Unsilenced" by BETC

Discover Unsilenced, a unique collaboration between the French-Americanelectro band Haute (who composed the music) and the English dancer Billy Read(who wrote the lyrics and interpreted them in the music video).

All black and white, the video is visually striking, featuring Billy’sexpressive and emotional dance style as he moves with the suggestive instrumentaltunes to the backdrop of the Olympiades neighborhood in Paris.

The stunning video was directed by Alban Coret from Insurrection films, the powerhousebehind music videos for Drake, Alt-J and Travis Scott among others.

Now what if we would tell you that thisisn’t a music video for an instrumental song?

Billy is in fact deaf and isactually sign-singing the lyrics,that he wrote by using his sense of touch to feel the rhythm of themusic, said of the dance: “The hardest part of performing Unsilenced was thatmy hands were singing while my feet were listening for the beat.”

BETC Paris and non-profit La Parole aux Sourds (“A Microphone for theDeaf”) are behind the project, that continues on Unsilenced.fr,an interactive website that lets theviewer discover the lyrics to the song, and those who wish can make adonation to support the work of the organization and their work to build bridgesbetween the deaf and the hearing community.

The first of its kind, Unsilenced is an original track with lyrics “sung” through a combination of sign language and dance. The development of the music and movements required a carefully orchestrated collaboration between deaf dancer Billy Read and electronic duo Haute. Learn more about the project and get involved at Unsilenced.fr.

Organization

LA PAROLE AUX SOURDS

Organization management

GABRIELLE PORTNOÏ

 

DEBORAH PORTNOÏ

Agency

BETC

Agency management

DAVID MARTIN ANGELUS

Chief creative officer

CHARLOTTE BALS

STÉPHANE XIBERRAS

Creative director

DAVID MARTIN ANGELUS

Art director

ERIKA REYES

Art director assistants

REMI LASCAULT

Copywriter

ALINE AFLALO

NICK BAKSHI

Copywriter assistant

KEVIN FINES

Traffic

KEMI ZINSOU

Music creative director

CHRISTOPHE CAURRET

Sound production

GREEN UNITED MUSIC

Music art director

ALEXANDRE MANY

Music producer

FLORINE PERRAULT

Original soundtrack

HAUTE

Production company

INSURRECTION

Producer

ARNO MORIA

Director

THEO GALL

ALBAN CORET

Editor

HUGO LEMANT

Post-production & VFX

MATHEMATIC

Producer VFX

GUILLAUME MARIEN

Post-producer VFX

JULIE LAGADEC

Dancer

BILLY READ

Choregrapher

ARIEL FUNG

1st air date

MARCH 7TH 2018

Category

  • Public interest
Ad Agency
BETC

Brand

  • La Parole Aux Sourds
Media
TV / Film
Country
France
By adRuby, 7 March, 2018
  • Add new comment
  • 42 views

Similar content

Reporters Without Borders: "This is not a container, it's a prison"

In these troubling times for freedom of information (assasinations, repression, censure), Reporters Without B

Addict Aide: "Laurence's secret" by BETC

It’s the year of 2009, at 14 rue du Maine in Paris, in the apartment of a woman named Laurence.

Ana Paula Moreno Institute

Ana Paula Moreno Institute #FindHope

Human t

Reporters Without Borders "War reporters"

Reporters without Borders are releasing their 50thphotography book promoting the freedom of informat

Ensemble Contre La Récidive: The Lamb

The French association Ensemble Contre la Récidive (Citizens Against Recidivism), an organization

Good Planet Foundation: "GET READY FOR GLOBAL WARMING" by BETC

GET READY FOR GLOBAL WARMING

Red Cross ads

Red Cross: Bombay City

Advertising Agency: McCann, Mumbai, India

Brandhouse Drive Dry ads

He'd love to meet you

He'd love to meet you
Never drink and drive

Red Cross print ads

Red Cross: Font Fights Flood (FFF) Project

BBDO Bangkok together with Thai Red Cross launched Font Fights Flood (FFF) Project, A charity project to help relief

Stop Pain ads

Life without pain

There is life without pain.

Advertising Agency: Kaffeine, Kiev, Ukraine

SPCA ad

A special carry box

"While the successful MINI Driving Dogs campaign was running, we wanted to give all the other SPCA a

Surfrider Foundation ads

Surfrider Foundation Brasil: Protect the oceans

"If is no longer useful for you, why would be for those who live in the sea? Protect the oceans.

AMMAR ads

AMMAR: We need a law to regulate our work

86% of sex workers are mothers. We need a law to regulate our work.

World Wildlife Fund: Ant rally

Advertising Agency: BBDO, Germany GmbH, Duesseldorf

ACCamargo Cancer Center

ACCamargo Cancer Center: LIGAdoROSA

Advertising Agency: JWT, Brazil

WWF print ads

WWF: We live where someday they lived.

We live where someday they lived.

Ministry of Women's Rights

Ministry of Women's Rights: domestic violence

In 2013, domestic violence has claimed the lives of 121 women in France.

Toronto Crime Stoppers: Cookin' with Molly

Advertising Agency: DDB Canada, Toronto, Canada

Client: Toronto Crime Stoppers

The Salvation Army: Ciclista

The Salvation Army: Ciclista

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Pedro Rosa

Organ India: Life is a gift. Be an organ donor.

Organ India: Life is a gift. Be an organ donor.

Life is a gift. Be an organ donor.

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

JOAN Creative presents eBay's Authenticity Guarantee photography

JOAN Creative presents eBay's Authenticity Guarantee photography

DermapenWorld Launches 'Nothing Routine'

Cartier and Publicis Luxe

The end of the year is being celebrated with a dreamlike adventure by Cartier

Mini

MINI Made a Big Impression with the Sphere in Las Vegas

Peugeot e-2008 ads

The new Peugeot e-2008 supports street art in Milan

WE CANAL "Podcast for children"

WE CANAL "Podcast for children"

Do Less for the Climate

Empowering Gothenburg: A Game-Changing Campaign and App Launch for Sustainable Electricity Consumption

MINI "Nice to Meet You Again"

MINI's Grand Gathering: Introducing the New MINI Lineup in a Digital Era

How Rosa Paris and Acadomia Used Humor to Resolve Family Conflicts

How Firefighters Can Detect Cancer Early and Save Their Lives

Pagination

  • Previous page
  • 12
  • Next page

Popular ads

Prices Nailed

Nailed It: A Masterclass in Advertising That Sells

LimePass

Tired of Traffic and High Costs? LimePass is Your Solution

Dallas Farmers Market

Dallas Farmers Market: Healthy foods - Affordable prices

Lay's "The Lay's Ending"

Lay's "The Lay's Ending"

Levi's print ads

Levi's: Go Forth

McDonald's ads

McDonald's: Creative Marketer of the Year

Pepsi Zero Sugar "Zero Sugar. Done Right."

Cillit Bang: THE MECHANIC

McDonald's "Open Late" it is quite amazing

McDonald's "Open Late" it is quite amazing

Oreo ads

Oreo: Twist Lick Dunck

Pagination

  • Previous page
  • 12
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Greenpeace(41)
#Pepsi(41)
#Burger King(39)
#Ford(38)
#WWF(38)
#Nike(37)
#Fiat(37)
#Adidas(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal