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  3. La Parole Aux Sourds: "Unsilenced" by BETC

La Parole Aux Sourds: "Unsilenced" by BETC

Discover Unsilenced, a unique collaboration between the French-Americanelectro band Haute (who composed the music) and the English dancer Billy Read(who wrote the lyrics and interpreted them in the music video).

All black and white, the video is visually striking, featuring Billy’sexpressive and emotional dance style as he moves with the suggestive instrumentaltunes to the backdrop of the Olympiades neighborhood in Paris.

The stunning video was directed by Alban Coret from Insurrection films, the powerhousebehind music videos for Drake, Alt-J and Travis Scott among others.

Now what if we would tell you that thisisn’t a music video for an instrumental song?

Billy is in fact deaf and isactually sign-singing the lyrics,that he wrote by using his sense of touch to feel the rhythm of themusic, said of the dance: “The hardest part of performing Unsilenced was thatmy hands were singing while my feet were listening for the beat.”

BETC Paris and non-profit La Parole aux Sourds (“A Microphone for theDeaf”) are behind the project, that continues on Unsilenced.fr,an interactive website that lets theviewer discover the lyrics to the song, and those who wish can make adonation to support the work of the organization and their work to build bridgesbetween the deaf and the hearing community.

The first of its kind, Unsilenced is an original track with lyrics “sung” through a combination of sign language and dance. The development of the music and movements required a carefully orchestrated collaboration between deaf dancer Billy Read and electronic duo Haute. Learn more about the project and get involved at Unsilenced.fr.

Organization

LA PAROLE AUX SOURDS

Organization management

GABRIELLE PORTNOÏ

 

DEBORAH PORTNOÏ

Agency

BETC

Agency management

DAVID MARTIN ANGELUS

Chief creative officer

CHARLOTTE BALS

STÉPHANE XIBERRAS

Creative director

DAVID MARTIN ANGELUS

Art director

ERIKA REYES

Art director assistants

REMI LASCAULT

Copywriter

ALINE AFLALO

NICK BAKSHI

Copywriter assistant

KEVIN FINES

Traffic

KEMI ZINSOU

Music creative director

CHRISTOPHE CAURRET

Sound production

GREEN UNITED MUSIC

Music art director

ALEXANDRE MANY

Music producer

FLORINE PERRAULT

Original soundtrack

HAUTE

Production company

INSURRECTION

Producer

ARNO MORIA

Director

THEO GALL

ALBAN CORET

Editor

HUGO LEMANT

Post-production & VFX

MATHEMATIC

Producer VFX

GUILLAUME MARIEN

Post-producer VFX

JULIE LAGADEC

Dancer

BILLY READ

Choregrapher

ARIEL FUNG

1st air date

MARCH 7TH 2018

Category

  • Public interest
Ad Agency
BETC

Brand

  • La Parole Aux Sourds
Media
TV / Film
Country
France
By adRuby, 7 March, 2018
  • Add new comment
  • 42 views

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