La Morena shows how spicy their products are

For some people, the spiciness of dishes flavored with chilli is a delightful attraction that stimulates close to the pain threshold. The Mexican brand La Morena shows in a very graphic way how spicy their products are: as if the tongue were stung with the needle in the tattoo studio.

Birth Group agency seeks to communicate the sensory attributes of "La Morena" peppers, but in a different way, with a graphic style and a new tone for the brand.

Brand: La Morena

Agency: Birth Group, Puebla, Mexico