Burger King: 1-844-BK-YUMBO

The menu item was last seen on the menu back in 1974 and since its relaunch over 1,000 fans across the country have dialled 1-844-BK-YUMBO to profess their love for the sandwich the old fashioned way. The hotline is the first-ever hotline dedicated to a sandwich. Additionally, to stay true to the era, BK also became the first brand ever to roll back its Facebook page to 1974.

Client: Burger King

Advertising Agency: Pitch, USA

Category

Ad Agency
Pitch

Brand

Media
TV / Film
Country
United States
By adRuby, 10 December, 2014

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