Diesel "Enjoy Before Returning"

Ahead of New York Fashion Week, Diesel has embraced the "enjoy before returning" approach with a tongue-in-cheek spot.

Both in the photo campaign by Roberto Badin and in the video directed by Similar But Different, we see young people wearing the garments from the new collection, and in the film, we also hear the voiceover reciting Diesel’s return policy for “rented” garments. 

Client: Diesel

Advertising Agency: Publicis Italia, Italy

Global CCO Publicis WW: Bruno Bertelli
CCO: Cristiana Boccassini
General Manager: Daniela Di Maio
Creative Director: Thiago Cruz
Creative Director: Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Copywriter: Sébastien Rouvière
Art Director: Andrea Sarcullo
Digital Account Director: Ilaria Castiglioni
Account Director: Filippo D’Andrea
Account Executive: Mirko De Martini
Senior Strategic Planner: Monica Radulescu
Social Media Manager: Doina Tatu
Head of TV Production: Francesca Zazzera
TV Producer: Erica Lora Lamia
Art Buyer: Caterina Collesano, Marcella Garutti
Director: Similar But Different
Production company: Smuggler
Executive Producers: Fergus Brown, Chris Barrett
Producer: Javier Alejandro
DOP: Kaname Onoyama
Stylist: Luci Ellis
Music Production: Sizzer
Photographer/Director: Angelo Pennetta
Production Company: Art Partner
DP: Errol Rainey
Stylist: Julia Sarr-Jamois
Casting: Julia Lange
Make-up: Lotten Holmqvist
Hair: Syd Hayes
Nails: Anatole Rainey
Set Design: Alice Kirkpatrick
Choreographer: Ryan Chappell
Photographer: Roberto Badin / 1806 Agency
Production Company: 1806 Agency
Post Production: Diego Speroni / 1806 Agency
Set Designer: Martina Lucatelli