Kia "The closer the danger, the stronger the alert"

The sensor beeping gets louder as you get closer to an object, in order to alert you of the danger. So We have used some examples to show the public the danger getting bigger if they don't pay attention and keep moving back.

The closer the danger, the stronger the alert.

Advertising Agency: MoMa Advertising, São Paulo, Brazil

Client: Kia

Creative Director: Rodolfo Sampaio
Art Director: Guilherme Martins
Copywriter: Fred Ramos
Illustrator: Un Mariachi
Additional Credits: Christianne Hasson