Tikkurila paint company "Endangered Colors" collection

A Nordic paint company Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species.

As species go extinct, unique colors are forever lost. In addition to bringing attention to a global concern, a fundamental part of the campaign is to give tangible aid to the protection of threatened animal species: one euro is donated to the protection of endangered species with each sold package.

Advertising Agency: TBWA Helsinki, Helsinki, Finland