IKEA Russia playhouses from childhood

IKEA has designed six playhouses that can be built with its products to entertain children in coronavirus lockdown.

Created by IKEA Russia and creative agency Instinct, the children's forts form part of a campaign to encourage people to remain in their homes during the lockdown.

Advertising Agency: Instinct, Russia

Creative Directors: Roman Firainer, Yaroslav Orlov
Creative groupheads: Antonina Pirogova, Evgeny Golovan
Creative Designer: Elena Kravchenko
Client Service Director: Marina Vershinina
Group Account Director: Irina Gornova