Greenweez "The Community" of an ultra-environmentally friendly lifestyle

Ad Agency

Greenweez

Category

Retail services

Media

TV / Film

Country

France

Video advertising:

Greenweez is developing its graphic identity and is once again betting on humor, with the release of a new brand film signed by its agency ROSA PARIS and Remind PHD.

For the past 13 years, Greenweez, the European leader in selling organic and eco-responsible products online, has made it its mission to make organic and responsible consumption accessible to as many people as possible.

The small company, still unknown to the larger public, has experienced a significant expansion in France and Europe over the past few years, with the launch of their online marketplace in early 2021.

Today Greenweez offers more than 125,000 references for organic and eco-responsible products, all selected according to strict criteria. You can find an eco-responsible alternative (organic, vegan, made in France, second hand, zero waste, sustainable...) for each everyday product on Greenweez.com .

Already the leader in France and Europe in the online organic supermarket sector, Greenweez's ambition is to become THE reference marketplace for responsible consumption in Europe by offering hundreds of thousands of organic and eco-responsible products, from food to furniture, from fashion to reconditioned goods, from leisure to beauty and hygiene products.

This year, the brand is going further and is returning to TV with a new explosive campaign to explain the full extent of the Greenweez offer.

This new film features a community that has chosen an ultra-environmentally friendly lifestyle, mostly through a zero-consumption approach. And within this community, one family stands out in particular, enjoying a house equipped with all the modern comforts.

Among this community, one family stands out and enjoys a house equipped with all modern comforts.

How can this family be accepted in this community? Because they buy all their products on Greenweez.com! A reconditioned connected watch, organic vegetables, toys, or sustainable and eco-designed kitchen utensils, with more than 125,000 eco-responsible products, Greenweez offers ecological variants of virtually any everyday product. Because with Greenweez, before we decide to forgo consumption entirely, we can choose to consume better every day with more environmentally friendly products.

Greenweez chose a strong narrative for this film: follow the father during his daily jog. Bit by bit, through his journey, we discover the community and the inhabitants’ way of life: a man fishing with a hand-crafted harpoon, another struggling to shower with cold water.

The bee (the weez of Greenweez), a symbol of biodiversity, remains the central element of the logo. Ultimately, the new identity reflects Greenweez’s dynamism and modernity, with colors and a natural look that adheres to the brand’s DNA and its strong ecological values, reinforced when, last year, it was classified a société à mission, a company with a set social and environmental purpose with specific sustainability goals.

CLIENT :

Founder: Romain Roy

Marketing and communications director : Manon Le Bourdiec

Branding and Sports Manager : Gauthier de Tessières

AGENCY

Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco

Creative Directors : Gilles Fichteberg, Jean-François Sacco

Copywriter : Julien Perrard

Art Director : Matthieu Vivinis

Client Director: Lola Abourmad

Account Manager: Lisa Duchein

Junior Account Manager : Anaelle Hazout